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Webinar Replay

What’s changing starting Feb 4th

  1. All emails must be authenticated

  2. You can no longer use free emails to send business related communications

  3. You must stay under the 0.3% spam-rate threshold

  4. You must have one-click unsubscribe link in your mass emails

https://www.mailerlite.com/blog/new-requirements-from-google-and-yahoo

The 3 records you need to add to your domain

SPF - Sender Policy Framework

DKIM - DomainKeys Identified Mail

DMARC - Domain-based Message Authentication, Reporting & Conformance

* These are all added to your Domain's DNS records.

EXAMPLE OF RECORDS TO ADD FOR A GOOGLE WORKSPACE EMAIL

SPF RECORD

v=spf1 include:_spf.google.com ~all

_DMARC RECORD

v=DMARC1; p=none; pct=100; rua=mailto:name@domain.com; sp=none; aspf=r;

Change “name@domain.com” to your own email address 

DKIM RECORD

provided by Google Workspace or Outlook

If your email is with Outlook, or hosted on your website hosting account, your SPF record will be different.

Example: v=spf1 include:spf.protection.outlook.com -all

HOW TO CHECK YOUR DOMAIN

Go to https://dmarcian.com/domain-checker/ and add your domain name

Double check your new records at

TIPS TO KEEP YOUR EMAIL LIST CLEAN

  • Enable double opt-in

  • Verify your email list

  • Clean up inactive subscribers

  • Remove old email addresses

  • Update your welcome email

  • Optimize your content to avoid spam filters

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